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Industry & Trends

Habersham Making Modern Oak Furniture, First Launch in 10 Years

Toccoa, GA – Habersham, a family-owned, luxury furniture and cabinetry manufacturer based in Georgia, launched its first new line in nearly a decade with its Eternal Collection.

Built of oak, it is offered in five finishes and four different motifs, in a design geared toward changing market tastes for cleaner looks. With growing interest in modern, mid-century modern and minimalist styles, Habersham says its Eternal line offers the same quality and detail it’s been known for, in a look that is widely requested by designers and homeowners.

Habersham Furniture Eternal Collection
Habersham’s minimalist Eternal Collection is restrained and timeless.

“The Eternal Collection is a cleaner line targeted at those who are interested in a more minimalistic look,” says Matt Eddy, CEO. “We feel that it could also appeal to the younger generation when we are doing complete home projects.”

Why 10 years since the last collection? “It just felt like the right time to release a new line,” he says. “We wanted to offer something different while staying true to who we are and what we do.” 

The designs are a dramatic departure from the elaborately carved, painted, and multi-level finishes that have been traditional hallmarks of Habersham. Even so, the furniture and cabinetry maker says each item is truly bespoke, allowing clients to choose from several customization options including antiquing, texture and tone. Each product is made in America by Habersham’s trained artisans, guaranteeing no two pieces are exactly alike.  

Five colors and four surface patterns are offered in the Eternal Collection.

“When people hear the name Habersham, they think of exceptional quality and delicate details, so it’s exciting to offer that level of craftsmanship in an entirely new style,” says Daniel Wright, VP of Design. “Our goal with this collection was to pull concepts from increasingly popular mid-century modern architecture, and that’s what inspired the unique movement of lines across each piece.”

Each piece is made of solid oak and oak veneers and is available in a palette of earth tones. The collection highlights the natural beauty of oak by pulling out the richness of the wood grains. Like all Habersham designs, every item is handcrafted and heirloom-quality, sure to last for generations. 

The Eternal Collection line is inspired by the oak tree, a Habersham spokesperson says, and includes four beds and four nightstands. New categories such as occasional tables, sideboards, vanities, and more will be introduced throughout 2021.

“We’re thrilled to offer our customers a cleaner line of furniture that is crafted in a new medium while still maintaining Habersham’s standards,” says Eddy. “In addition to the unmatched craftsmanship, customers can choose nearly any customization imaginable, making each piece unique. It’s what makes having a Habersham piece so special, and it’s why we love dreaming up and bringing to life new designs.” 

Habersham was founded in 1972 by Eddy’s mother, Joyce Eddy, who had been operating a small antique shop, and developing novel products such as decorative purses made from vintage wooden cigar boxes and towel racks from wooden spools. With the help of her sons and other family members, Joyce expanded Habersham’s offerings to include handcrafted furniture reflecting the American Country designs of the early 17th and 18th centuries.

As word spread and production demands grew, Joyce enlisted the help of woodworkers from her North Georgia region. This area had been a center for cabinetmaking since the early 1800s, and the master craftsmen were well-schooled in the time-tested woodworking and joinery techniques that matched Joyce’s sense of style and function. She even designed her factory to work just like the 18th-century cabinetmakers did, with individual artisans hand-finishing, signing and dating each piece of furniture they crafted. 

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